Consumer Goods

Eureka

For over 60 years, Eureka has been a trusted brand in taking care of your homes. From 1959 until today, we have been passionate about bringing innovative products to our consumers to improve and simplify their daily routines.

The famous historic exclamation
“Eureka – Eureka” is what Archimedes triumphantly uttered when he discovered the famous Principle of Buoyancy. The visionary entrepreneur Xanthos Sarris resonated and adopted these famous words in 1959, creating the Eureka Company in Cyprus.
60 years later, Eureka has evolved to become the successful Eureka Group of Companies, a robust, dynamic, and flexible firm with a multinational profile. Operating in Greece, Cyprus & Romania, Eureka possesses an array of leader brands thanks to its portfolio, which led to its powerful and resilient market presence in each country.

group-eureka.com
Eureka

Mission, direction, and product characteristics

A brand that since 1959 has been synonymous with white and cleanliness. Today, Eureka has a variety of products in the Laundry & Home Care business.

Eureka is suitable for all clothes and fabrics, especially for baby clothes. Eureka’s products are dermatologically tested and hypoallergenic, they ensure gentle care of laundry thanks to the 100% natural soap with olive oil and organic chamomile extract that help clean and remove tough stains. The >94% natural/plant origin ingredients help reduce fiber damage and offer easy ironing.